It has become apparent that oftentimes the massive devastation that hits various regions in the Philippines has been attributed to climate change, the illegal logging and small-scale mining conducted in the rural areas, ineffective safety protocol procedures, and poorly developed infrastructure. We recognize that typhoon relief efforts are not a permanent solution, but are meant to offer immediate support in the wake of overwhelming destruction.
Since 2004, KmB has partnered up with People’s Community Organization for Reform and Empowerment (People’s CORE), a Los Angeles-based non-profit organization, and the Alliance for Just and Lasting Peace in the Philippines (AJLPP) to provide monetary and material typhoon relief efforts (i.e., food, clothing, medicines) to survivors of natural and environmental devastation.
The first campaign, Alay Puso “Offerings from the Heart” (2004) was conducted after the successive onslaughts by Storm Unding, Tropical Depressions Violeta and Winnie, and Typhoon Yoyong – over just a period of two weeks.
In 2009, KmB worked alongside these Los Angeles non-profits in addition to Justice for Filipino American Veterans (SF/LA), and organizations on the East Coast – Ugnayan Youth (formerly Ugnayan ng mga Anak ng Bayan) (NY/NJ) and Damayan (NY) to launch the Sagip Tulong sa Pilipinas Relief Drive in response to Typhoon Ondoy.
In 2011, the next Sagip-Tulong sa Pilipinas Relief Drive was relaunched in response to the devastation caused by Typhoon Sendong.
Again in 2012, efforts were revived in response to the aftermath of Typhoon Gener, Typhoon Haikui, then with Typhoon Pablo hitting later that year.
During each relief drive, the donations collected were distributed to the hardest hit communities by linking with non-governmental organizations in the Philippines.